My latest photo shoot

Written By Kevin Hopper

I wasn’t quite prepared for my experience with Arclight Photography and Imagery.

Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

 
Kevin Hopper

The power of words and pictures has always been immense. From cave paintings and stained glass to the advents of the printing press, photography, television and of course, the world wide webs.

Words and pictures are everywhere. Design is everywhere. I have an innate talent of combining them into powerful and effective communication.

I grew up fascinated with photography, then fine art, then graphic design. I also stumbled upon my writing talent when a college professor flattered me with an accusal of plagiarism. A career in advertising seemed the obvious track, so that was my initial route. However, my diverse skillset and ravenous appetite for learning new applications, tools and programs pushed me into journalism, art direction, web design, social media, UX/UI, AI, and whatever technology comes next. This constant tech multiplicity keeps me both engaged, challenged, and focused.

What remains constant? Words and pictures.

Regardless of industry, words and pictures are important. This is something that every successful company demands, and armed with the ability to craft both into effective communication, it is a thrill for me to perform.

My career path has been far from standard, but it has opened my creative mind to a multitude of applications and perspectives. Along the way, I have worked with and for some extraordinary people from all walks of life. I celebrate diversity in all forms and continue to seek and solve new communication problems via my design entity Hoppervision.

When time allows, I create artwork, take photos, cook impulsively, collect vintage furniture, audio and photo equipment, and snowboard.

Let’s communicate!

https://hoppervision.com
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